Recent years had witnessed the social phenomenon of the rise of Internet brands. Looking at Internet fitness unicorn brand Keep’s brand commercialization process, Keep demonstrated the path of creation, product adjustment and upgrade, and brand extension logic of Internet app brands. Keep started as a single-tool app providing exercise content and data records, and gradually developed into a one-stop fitness and exercise platform by actively adjusting .....more

HSBC Commercial Banking was a key business for HSBC Holdings plc, contributing one-third of the bank’s profit in 2019. In 2016, the regional head of Commercial Banking, Asia Pacific, began initiating a series of open innovation programs in Hong Kong. The programs aimed to embrace collaboration in the innovation and technology ecosystem to co-create value for Commercial Banking’s small and medium-sized customers.Now, in 2020, the regional head of Commercial .....more

The chief executive officer (CEO) of the soon-to-be completed CUHK Medical Centre Ltd. (CUMC) in Hong Kong must make a decision regarding health care logistics services. The hospital’s tender board is scheduled to meet in June 2019, and the CEO must recommend whether the logistics services needed by the hospital should be provided internally or by a third-party logistics (3PL) provider, and, if a 3PL provider, which provider should be awarded the .....more

Students were provided with the financial data for 10 major companies listed on the New York Stock Exchange in 2019. They were also given a list of 10 major industries. As an exercise, students were then asked to identify which company operated within which industry. The exercise would test the students' understanding of how a company’s financial data can be specific to a particular industry. Using only financial figures, could the student identify .....more

In December 2017, the Electrical and Mechanical Services department (EMSD) held its first Innovative Technology Day in collaboration with Hong Kong Science and Technology Parks Corporation at EMSD’s Hong Kong headquarters. The event, which brought together government departments and related organizations as well as developers of innovative technologies, was a first step in responding to the new policy direction outlined by the chief executive of the .....more

In 2019, Chow Tai Fook Jewellery Group Limited, one of Hong Kong’s most popular jewellery chains, had recently adopted blockchain, under the leadership of managing director, to address some of the challenges in the diamond industry. In particular, the company had moved from paper certificates to digital certificates; blockchain also allowed the firm to trace the origin of diamonds, eliminating the problem of blood diamonds. In order to continue as .....more

The chief executive officer (CEO) of the government-owned Hong Kong Science and Technology Parks Corporation (HKSTP) is setting the marketing policy for the incubation program at HKSTP, Hong Kong’s leading incubator of high-technology companies. Seeing marketing as a driving force to convey the strategy of HKSTP, the CEO must analyze the key services through which HKSTP can increase an incubatee’s chances of success; analyze the advantages and disadvantages .....more

OpenSky.tv was founded in 2016 with the objective of getting people back to watching video content on television. The founder wanted all video content to be accessible through an Internet connection on the viewer’s television. His company’s platform located and brought together programs and videos that were of interest to each viewer, so viewers could have their own personalized video channel. One full year after its launch, OpenSky.tv wanted to focus .....more

In 2017, Cathay Pacific Airways Limited (Cathay Pacific) began its largest transformation program in 20 years in response to business hardships the airline had been experiencing since 2016. The program used digital enablement and insight orientation to realign the company’s newly defined business focuses and to establish supporting pillars for further development. Information technology (IT) not only played a lead role in this corporate transformation, .....more

The chief executive officer of Bamboos Health Care Holdings (Hong Kong) Ltd. (Bamboos) started her entrepreneurship journey in 2005 with a telephone and a fax machine. She created a platform to match the demand from patients or their relatives with the supply of services from health care professionals. After 12 years in operation, following one consistent business model, Bamboos was listed on the main board of the Hong Kong Stock Exchange. Despite .....more